Custom Lead Generation Key to Focusing on Network Marketing in the United States that Sadly has Been Placed on the Business Opportunity versus the Product

Top Mistakes We See Business Builders Like You Make Over & Over Again...You see, the thing is….there is millions of Websites competing for placement and exposure for business opportunities.REMEMBER THIS: Since the mid-1990’s a growing number of companies have shifted their Marketing Emphasis to spending more and more of their profits on Online Advertising.The Focus in Network Marketing in the United States has sadly been placed on the Business Opportunity versus the Product in many cases. For example, many home-based business owners fail because they do not understand they should be Looking for Product Users, not Business Opportunity Seekers.We know companies using Multilevel Marketing techniques sign up independent representatives, instead of hiring employees.The average attrition rate in network marketing was in the “year” range in the 1990’s and these days the average attrition rate is in the “months” range.What happened? People Got the Instant “Get Rich Quick” and “Instant Gratification” mindset.This has manifested in the Network Marketing industry as a general feeling nowadays about: 1. Hype 2. Fear of LossWe know that the LONG TERM residual income in network marketing comes from LOYAL PRODUCT users - Not Business Opportunity Seekers.This is due to the attrition rate “mindset” associated with the Business Opportunity Seekers…this crowd is constantly struggling to figure out how to “get” some people in their business…so they can “get” paid. They miss the boat by selling the opportunity and limiting their chances to secure a LONG TERM sale of their company Product.All-the-while the folks who needed a little push might have considered learning how to better Market themselves through Branding and/or Direct Response Marketing to a specific person for the “product” they have.It’s a question of finding those who were already Interested instead of Force Feeding those around them into buying a Product they are not looking for through Scare Tactics.Just the other day I met someone who has been ordering Melaleuca products for 13 years, even though they are not building a business with this company. Now what does that tell you about the Product?Ask yourself…if I Stopped Getting Paid for the Product I represent in my Network Marketing Business watch repair or Traditional brick-and-mortar business would I still order or sell this Product?***************************************************************Looking back, I was particularly excited about one opportunity recently where my network had built a sizable downline in 3 1/2 months. And no, this was not my first multilevel venture.My downline, upline, sideline, crossline, and everyone were growing steadily and the excitement was in the air, we had momentum.WE ALL MADE ONE HUGE MISTAKE!!!Everyone was focused on Recruiting “Business Opportunity Seekers”Again, we know that the LONG TERM residual income in network marketing comes from LOYAL PRODUCT users and Not Business Opportunity Seekers.Can I Save You Some Time?Market-centric Advertising is a much MORE Important Step to Take in Your Business than Anything Else…the days of the “rally” and “race to win the trip to the Caribbean” are over.To clarify, a Market-centric Advertising Campaign simply means looking to find those people who WANT or NEED your Product. This mentality, shifting your focus away from the “hype” and back on to the Marketing 101 Basics will save you Time and Money.There is a different vocabulary in Marketing. Each industry has its own niches and lingo.Are you currently tracking how much it costs to get new business partners or product users?Are you spending Time and/or Money? * Chatting in forums * Generating leads * Living on Facebook * Tweeting all day * Talking to Deadbeats about your businessPeople don’t understand their metrics…knowing their customers’ thoughts…knowing how much time and money they spent on getting someone new to sign up for the product autoship.If you know the average cost to acquire a new customer does it justify the expense?This way you don’t waste your time working to build a strong, ethical, and sizable team only to learn no one likes the Product.Do You Make These Mistakes?Well ThenRegister for Our Live Webinar This Thursday the 22nd at 6:30 PM PSTTake Control of Your Brand Before Someone Else Does…***************************************************************With a background in the Social Sciences and Social aspects of Marketing and Management I have re-discovered myself in the Network Marketing industry…not to mention I LOVE RESIDUAL INCOME.If you want to take control of Your Time Management Subscribe to one of my Wholesale Knives Trainings below and You can Power Up Your Business Online.--How to Succeed In Business Using LinkedIn--A Simple Step-By-Step Blueprint for Network Marketers To Create Raving Fans On Facebook Then Turn Them Into Paying Customers & Distributors--Start Dominating Twitter and Do It the Right Way from Day 1--So How Can Autoresponders Make You More Money?--How to Crush Your Aweber Affiliate Marketing PlanKind Regards ;-)Zack G. Covell, M.S.Social Science & Social Marketing Answers